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Capturing Harris Tweed®: A Photoshoot Adventure
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Capturing Harris Tweed®: A Photoshoot Adventure

This week was an exciting one for William & Irene as we embarked on a creative journey to showcase our Harris Tweed® collections. This marks a significant milestone for our brand as we prepare to introduce an array of new products and unveil our refreshed website. Keep an eye out for our new homeware range and striking new Harris Tweed® colourways which are coming soon. For a sneak peek at some of our new products, take a look at the behind-the-scenes video here:

We had the pleasure of conducting a photoshoot at the picturesque Lane Locations on the Gower Peninsula. The goal was to bring to life the story behind each piece in our collection. We wanted our photos to convey the comfort and heritage that Harris Tweed® embodies, while also showcasing the modern twist that William & Irene brings to the table. 

The rustic charm of the location complemented our soft furnishings beautifully, bringing out the intricate details and timeless elegance that define William & Irene. The natural light cascading through the large windows and the warm tones of the interiors highlighted the intricate weaves and patterns of the tweed, creating a cosy and inviting atmosphere.

Stylists Jane and Lara from Lane Locations meticulously arranged our products to showcase their versatility and style, highlighting the unique characteristics of Harris Tweed®. Talented photographer Martin Ellard brought his expert eye to the project, ensuring each shot captured the essence of William & Irene. Martin's photographs beautifully captured the intricate textures of our Harris Tweed® pieces and encapsulated the essence of our brand and we can’t wait for you to see them.

We were delighted to incorporate a touch of local charm into our photoshoot, thanks to the beautiful flowers provided by The Rowan Tree. Their stunning arrangements added an extra layer of beauty to our scenes, perfectly complementing the timeless beauty of Harris Tweed®

The excitement doesn’t stop there. We are thrilled to announce that our new website will be launching soon, offering a seamless shopping experience and allowing you to easily find the perfect Harris Tweed® pieces to complement your decor. You’ll find detailed product descriptions, high-quality images and plenty of inspiration for incorporating our products into your space.

Keep an eye on our social media channels and website for the latest updates - we can’t wait for you to join us on this new chapter! 

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