We’re still pinching ourselves here at William & Irene. Recently, we received the wonderful news that we’ve been named Home Décor Retailer of the Year in the Prestige Awards — and we couldn’t be more grateful.
The Prestige Awards celebrate independent businesses across the UK who are doing something a little different — whether that’s in terms of quality, customer care, sustainability, or passion for what they do. To be recognised in this way, alongside so many other brilliant small businesses, is incredibly humbling.
When I started William & Irene, I could never have imagined where it would lead. What began with a love of beautiful fabrics and a belief in zero waste has grown into something that now fills homes across the world with character, colour and care.

This award doesn’t just belong to us — it belongs to you, our customers and supporters. Your kind words, shared photos, repeat orders and thoughtful messages have helped shape the heart of William & Irene. You’ve backed handmade. You’ve backed small. And you’ve helped us stay true to what matters.
We’re heading into our busiest time of year now — autumn and winter, when homes become havens and cosy textures really come into their own. There’s plenty in the pipeline, from rich seasonal colours to classic favourites, and we’re so looking forward to sharing what’s next with you.
With sincere gratitude,
Leanne.
Founder of William & Irene